Companies invest thousands in web design and development.
But when it comes to copy...
...they think their intern can do it.
Luckily, you're different.
You know copy matters as much as design—if not more.
So you got here.
Good.
Let's meet.
I'm Kjell Vandevyvere, and here's why you should hire me ⬇️

Kjell is a great copywriter and his experience with B2B websites really came in handy for our projects at Fluo. The quality of his texts is high, but next to that, he is also fast and flexible. With his calm and composed personality, he is a great guy to work with!
L. Huysmans
Managing Partner
Clients and cases
Featured project
Crowdlending Platform
Website copy and redesign
Winwinner rebranded its website at the start of 2023. I worked with Valued to create the main pages of the new website. I wrote the copy with three goals in mind:
- Rank higher for main keywords.
- Convince local businesses to work with Winwinner.
- Convince individuals to invest in these businesses.
Partly thanks to the success of the new website, Winwinner is on track to double last year’s investment record.

Other website copy projects
Writing or improving website copy - how does it work?
1. Briefing
We get to know each other first. How do you work? What are your expectations? What do you already know about your clients? We go through an onboarding form together so I can delve deeper into your audience and your services or products.


2. Research
After taking in all the information you’ve provided, I’ll do more audience research. I’ll do anything I can to get to know your ideal customer’s challenges and dreams. After completing my research about struggles, objections, benefits, alternatives and more, I’ll start writing copy with UX and CRO best practices in mind.
3. Delivery
For every project, I create a Google Document that mimics the Iayout of your pages. That makes it easy to perceive how it’s going to look. If desired, I can also implement the finished copy in your Figma or Framer files. (Or even on the website). After about 4-8 weeks, I’ll be in touch again to check if everything’s going well and if there’s anything that can be improved.

On to the financial details...
Website copy has a fixed starting cost + price per page
- INCLUDES
- Home page copy
- Onboarding form or call
- User research
- Market research
- Up to two revisions
- ADDITIONAL COSTS
- €240 – €390 per extra page
- Hourly rate for extra revisions