Kjell Vandevyvere

Personal Finance Copywriter

Web copy & blog content for personal finance tools

Expand your reach with well-researched copy and content in English or Dutch

woman with different financial needs

Successful projects for tools related to personal finance


More leads thanks to CRO

In the final quarter of 2023, I started a CRO project with Hypotheek.winkel, a brick-and-mortar business that offers mortgage comparisons and administration.

After a thoughtful analysis of their home page and two other pages, I found about a dozen UX suggestions and many hypotheses to increase conversions. Some changes had surprisingly little impact on conversions but other tweaks had spectacular results:

On one page, I boosted newsletter subscriptions by 34% thanks to a small change of copy. (95% certainty).

On another page, I increased ebook downloads by 53% after moving some elements. (90% certainty)


Winwinner, a crowdlending platform, rebranded its website at the start of 2023. I worked with Valued to create the main pages of the new website. I wrote the copy with three goals in mind:

• Rank higher for main keywords.

• Convince local businesses to work with Winwinner.

• Convince individuals to invest in these businesses.


Website and UX copy

At the start of 2023, I collaborated with two agencies (Eskidoos & Websauce) to launch a website by the end of January. 

I wrote the website copy and the welcome email which had as goal to get a minimum of 500 interested beta testers by the end of March.

Thanks to 11% website conversions and 50% response rate to the form in the welcome email, we found enough beta testers to launch the app.

Since the launch, I’ve also helped Xenn with UX writing for the newest version of the app. 

How I can help your company

Website Copy

Get copy for landing pages, home pages, service pages and other website content.


Improve the user experience of your website to keep clients and increase conversions.

Content & SEO

Work with me on your local blog posts and content marketing strategy.