Personal Finance Copywriter
Web copy & blog content for personal finance tools
Expand your reach with well-researched copy and content in English or Dutch
Successful projects for tools related to personal finance
More leads thanks to CRO
In the final quarter of 2023, I started a CRO project with Hypotheek.winkel, a brick-and-mortar business that offers mortgage comparisons and administration.
After a thoughtful analysis of their home page and two other pages, I found about a dozen UX suggestions and many hypotheses to increase conversions. Some changes had surprisingly little impact on conversions but other tweaks had spectacular results:
On one page, I boosted newsletter subscriptions by 34% thanks to a small change of copy. (95% certainty).
On another page, I increased ebook downloads by 53% after moving some elements. (90% certainty)
• Rank higher for main keywords.
• Convince local businesses to work with Winwinner.
• Convince individuals to invest in these businesses.
Website and UX copy
At the start of 2023, I collaborated with two agencies (Eskidoos & Websauce) to launch a website by the end of January.
I wrote the website copy and the welcome email which had as goal to get a minimum of 500 interested beta testers by the end of March.
Thanks to 11% website conversions and 50% response rate to the form in the welcome email, we found enough beta testers to launch the app.
Since the launch, I’ve also helped Xenn with UX writing for the newest version of the app.