Kjell Vandevyvere

PayTech Copywriter

Web copy & blog content for payment startups

Expand your reach with well-researched copy and content in English or Dutch

man taking credit card out of wallet

Successful projects in the payments industry


Blog content, landing pages & ads​

In 2021 and 2022, I supported the SEO and acquisition team with copy and content for the Dutch market. I was mainly in charge of writing SEO landing pages and ads to promote those pages.

Additionally, I reviewed some of the website’s main pages and I also wrote three thought leadership posts for the Dutch market.

Most of the content was related to prepaid debit cards, expense management, accounting and fuel cards.

woman with data presentation

Aspire App

Strategy and blog editing

In the last quarter of 2021, I worked as the blog editor for a key section of Aspire App’s blog.

Together with the brand marketing lead, I created content pillars and keyword plans about startup advice for Southeast Asian companies.

I supervised four writers, provided briefings for 30 posts and edited each of those posts to be in line with the style guide I had created.


Blog content and localisation

At the end of 2023, I localised a few blog posts from English to Dutch.

I also created a list of the biggest European FinTech events (both in English and Dutch) and a list of the main events in the UK to help the company connect with the event-going community of fintech startups.

UK fintech events blog header

How I can help your company

Website Copy

Get copy for landing pages, home pages, service pages and other website content.


Improve the user experience of your website to keep clients and increase conversions.

Content & SEO

Work with me on your local blog posts and content marketing strategy.