Kjell Vandevyvere

Conversion Rate Optimisation

Turn more website visitors into buyers and subscribers

Improve your website's UX and test new (copy) ideas to improve your conversions over time

Spending a tonne of money on a website and then letting it sit until the next website redesign is STUPID.
There. I said it.
That's why you need to be constantly testing.
If you've got enough traffic, you should be A/B testing.
If not, a thorough website analysis with a bunch of suggestions could still improve UX and conversions.
Mind. I said 'could'. Because real conversion experts know that nothing is certain, no matter what the gurus say.
So how can I help you?

Testing OR analysis

Clients and cases

Featured project

Hypotheek.winkel

More leads thanks to CRO

In the final quarter of 2023, I started a CRO project with Hypotheek.winkel, a brick-and-mortar business that offers mortgage comparisons and administration.

After a thoughtful analysis of their home page and two other pages, I found about a dozen UX suggestions and many hypotheses to increase conversions. Some changes had surprisingly little impact on conversions but other tweaks had spectacular results:

On one page, I boosted newsletter subscriptions by 34% thanks to a small change of copy. (95% certainty).

On another page, I increased ebook downloads by 53% after moving some elements. (90% certainty)

CRO Testing — How does it work?

1. Briefing

We get to know each other first. How do you work? What are your expectations? What do you already know about your clients? We go through an onboarding form together so I can delve deeper into your audience and your services or products.

Onboarding form
Copy research template

2. Research

After taking in all the information you’ve provided, I’ll do more audience research. I’ll do anything I can to get to know your ideal customer. With that in mind, I’ll start looking for copy, UX & CRO improvements on and off your pages.

3. Testing

Based on my research, I’ll create a list of improvements and hypotheses. We’ll implement a few UX changes, and then we’ll start A/B testing to increase your conversions. There will be winners and there will be losers. (I’ll monitor daily to avoid big losses). But we’re always learning. Every month, you’ll get a report with progress, insights and new hypotheses.

CRO results ebook download

CRO Analysis — How does it work?

Onboarding form

1. Briefing

Same as above. We get to know each other first. How do you work? What are your expectations? What do you already know about your clients? We go through an onboarding form together so I can delve deeper into your audience and your services or products.

2. Analysis

After taking in all the information you’ve provided, I’ll have a thorough look at your pages and create a report with the UX and CRO improvements you can make. You’ll also get a video. If your plan includes off-page optimisation, you’ll learn how to improve SEO and page speed.

Need help implementing? My web design agency Poppy Websites can do it for you.

3. Follow Up

A CRO Analysis should increase conversions. But it isn’t an exact science. What works for 99% of websites might not work for yours. That’s why I’ll follow up in 4-8 weeks and suggest further changes. In the exceptional case where this is needed, I’ll continue doing this until your conversions go up.

Which investment makes most sense to you?

CRO Check

On-page CRO & UX Analysis
450 First page
  • Onboarding form or call
  • Visible UX improvements
  • CRO suggestions
  • Video Analysis
  • PDF report with screenshots

CRO Research

Advanced CRO & UX + Research
950 First page
  • Everything from CRO Check
  • SEO Check
  • Page Speed Optimisation
  • Market & User Research
  • Bonus: CRO checklist

CRO Testing

CRO Research + A/B Testing
4680 per quarter
  • Everything from CRO Research
  • (Bi-)weekly A/B Testing
  • Result Analysis
  • Monthly Reports
  • Daily Monitoring

Or find a suitable time slot below