Kjell Vandevyvere

Content Writing

SEO and thought leadership for (Fin)Tech

Top-ranking content about payments, tax and startup (investing)

woman with data presentation

Great writing is based on great thinking.
So when I'm writing content, I put my marketing hat on.
Who's the target audience?
What are their challenges?
How can we help them?
How can this content make them convert?
When I do research, I don't leave a stone unturned.
I go down rabbit holes to make my article more complete than any other top-ranking article that's been written on the topic. That's my promise.
Is that what you're looking for?

As a Content Manager for fintech company Accountable, it can be tricky to find freelance writers who can deliver highly qualitative content, seen the difficulty of the topics we have to cover. Kjell however, immediately understood the assignment. After a short briefing, he wrote in-depth and SEO-optimised articles for our blog, within a very short time frame. You can really tell that Kjell researches every topic to the bone and he succeeds to provide the reader with all answers to their questions, but within our preferred tone-of-voice. He’s easy to work with and very proactive. Thank you Kjell for your work, we will definitely come back for more.

V. Wilms

Content Manager

Clients and cases

Featured projects


Blog content, landing pages & ads​

In 2021 and 2022, I supported the SEO and acquisition team with copy and content for the Dutch market. I was mainly in charge of writing SEO landing pages and ads to promote those pages.

Additionally, I reviewed some of the website’s main pages and I also wrote three thought leadership posts for the Dutch market.

Most of the content was related to prepaid debit cards, expense management, accounting and fuel cards.

woman with data presentation

Aspire App

Strategy and blog editing

In the last quarter of 2021, I worked as the blog editor for a key section of Aspire App’s blog.

Together with the brand marketing lead, I created content pillars and keyword plans about startup advice for Southeast Asian companies.

I supervised four writers, provided briefings for 30 posts and edited each of those posts to be in line with the style guide I had created.

Other topics and clients

Reach out for more information about non-bylined projects.

A small investment for in-depth content that'll last years

Price per post

For articles around 1200 words
450 Starting from
  • SEO
  • (Extra) Keyword research
  • 2 rounds of revisions*
  • Url, meta, SEO title

Monthly retainer

For four articles per month
1620 starting from
  • SEO
  • (Extra) Keyword research
  • 2 rounds of revisions*
  • Url, meta, SEO title

*Most clients don’t need revisions. Not a single client has needed more than one round.